HI I’M LAURALEE

A web and product designer at KickoffLabs. I’m a wife and mom of two beautiful children.

I’m a Product Designer. I have been very happily working remotely since 2008. In 2007 I graduated with a masters degree in Human-Computer Interaction. I ran a usability team as well as developed and taught courses on user center design and user research methods at two different Universities - both in person and online.

A lot of my work since 2007 has been related to product design. I found myself more and more drawn to it. In 2015 I transitioned fully to a product design role. I love the symbiotic relationship between user research and product design.

I’ve found design to be much more than just creating beautiful visuals - although that is part of it. Design is understanding the person using a product and their goals and helping them be successful. It’s also fundamentally about solving business problems.

To me, product design is a combination of all three: understanding and solving customer and business problems with beautiful visual solutions. I absolutely love what I do.

“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.”

Steve Jobs

In addition to design, I love to create products. I can create pretty much any design in HTML and CSS. I have experience with Javascript and Ruby on Rails. I created this website in Gatsby and React. I am currently starting a new project called CSS Academy.