HI I’M LAURALEE

Product manager. Product designer. Usability professional.

I have been designing and creating software for nearly two decades. I absolutely love it. I started my career with a graduate degree in Human-Computer Interaction where I was a user researcher and eventually ran a user research team. Design is so incredibly integral to the user experience. So, I began focusing on product design and UX. Around this time I learned to code beginning with Ruby on Rails and Javascript. In the last few years, all my experience and knowledge has culminated to turn my focus to overall product success.

Where you can find me around the internet

  • Here of course. With each blog post I try to design an image to go along with it. Even if you don't read the post, take a look at the image. This one was super fun. So was this one.
  • HEC Partners - Colleges and Universities have a lot of laws around Financial Aid. At HEC we help them navigate those tricky waters. My primary role is project and product management, product positioning, branding, and productizing our services. I ensure that completed work is within scope, within budget, and on-time.
  • I have a side project I'm pretty excited about. I'll share more details here as we get closer. I can't wait for you to see what we're up to. If you work on the product or user experience for a company please email me (lauralee at lauraleeflores.com). I would love your advice and input and would put you first in line to get your hands on it. 😉
  • Dribbble - I have some of my design work up there. However, I'm not great about remembering to take time to share my design work. But, when I do that's where I do it. If you're on dribbble I'd love to connect with you there.

Books that have changed me and the way I work

I love to read and learn. I'm currently reading Shape Up and The Jobs to be Done Playbook . Here are a few books that have changed me:

  • Deep Work - this is a book about performing your best work intentionally. It changed the way I schedule and do my work. If you are not already working deeply, I truly believe that you would benefit from following the advice in this book.
  • Man's Search for Meaning - probably the most beautiful book I have ever read. It changed the way I view my freedom and my attitude. It is inspiring and incredibly insightful.
  • The Compound Effect - this is a book about the fundamentals of success. It is the solid foundation for anyone who wants to achieve their goals. It's a book about consistency.
  • Big Magic - a book on creativity. That might sound boring but I promise you this book is anything but boring. If you are a creator or want to be this book is worth your time. I especially love to listening to Elizabeth Gilbert narrate it. Sometimes I hope the book will never end.
  • It Doesn't Have to Be Crazy at Work - this book showed me what work could actually be like. I was so used to it being one way I never considered it could be different. This book opened my eyes not only to work but to myself.
  • Steal Like an Artist - when I first started designing I needed this book. It's another book about creativity. It's short and so good.

A few of my favorite quotes

I really love quotes so it's hard to narrow it down but here are a few that impact me each time I read them.

“The master has failed more times than the beginner has even tried.”

Stephen McCranie

“We who lived in the concentration camps can remember the men who walked through the huts comforting others, giving away their last piece of bread. They may have been few in number, but they offer sufficient proof that everything can be taken from a man but one thing: the last of the human freedoms--to choose one's attitude in any given set of circumstances, to choose one's own way.”

Viktor E. Frankl

"The secret to winning is learning how to lose. That is, learning to bounce back from failure and disappointment—undeterred—and continuing to steadily march toward your potential. Your response to failure determines your capacity for success."

James Clear

“A year from now, you’ll wish you had started today.”

Karen Lamb